Ease of testing An additional advantage for advertisers is that they can outsource certain advertising channels to specialists, without the need to develop additional technical implementations or expand their team. Since these collaborators are paid based on success, very productive relationships are developed and different ideas can be tested in a safe environment, minimizing risk. Next, we detail a small glossary with basic concepts: CTR Through Rate impressions. This is how we measure the interest that a creative arouses in the user CR Conversion Rate sales or leads clicks . the average conversion rate of an e-commerce can be in.
It means that 1 or 2 out of every 100 users converts to a sale within that site. From now on, we will say “convert” to refer, in a generic B2B Email List way, to purchasing a product, subscribing or filling in a lead. CPE = Cost per Engagement. In social media, saves, shares, likes and comments are usually measured. For example, the engagement rate of a campaign on Instagram is usually around 2%: Other times, in native advertising campaigns or branded content, it could refer to other actions, such as scrolling or clicking on an interactive piece of advertising.
That is, a user or potential client who registers in the advertiser's database. This in turn will have to manage these leads to achieve conversion to sale. CPA Cost per Acquisition . Also called Cost per Action CPI Cost Per Install . Normally, the opening of the application is rewarded, not just the download. CPV Cost Per View . Of a complete video or a minimum percentage. Click to call . Click on the button to call the call center. The most common is to set a minimum duration time for the call, after which it is considered qualified and counted. This way they are automatically registered and we can better optimize the campaigns. The other option would be to have a dedicated phone number, and assign sales to support later on.
