Thus this must be oriented to the resolution of needs from the perspective of the different actors in decision-making. Remember that those who make purchasing decisions are not always top managers. A good exercise to define this is to identify each one of the needs that we solve and within what context we have direct or indirect competitors. From there we can determine the keywords for decision making. However, you can go much further with our tips on how to conquer the market with B2B marketing. It is time to start planning our marketing actions .
Optimize all your digital assets Between 60% and 90% of purchasing decisions in a company start with an internet search. This is where the selection process between the different providers takes place. So when optimizing your website Business Email List it should tell them about their needs, the solutions, and how we can deliver value to them amongst the competition. Let's see how this works: 71% of B2B purchases start with a generic search. In other words, buyers will not come to your website looking for your brand or product, but rather their needs and it is necessary to have the right content to start a conversation from that moment.
This means being able to position ourselves in the first Google search results so that buyers come to us. The organic way of doing this is called SEO (Search Engine Optimization ) and the paid way is known as SEM (Search Engine Marketing) . Making use of both is key to achieving great results on your site. The most used tool par excellence to provide this information is blogging, as it reinforces positioning and serves to educate our prospects. According to data from Hubspot , companies that make blogging efforts have 55% more traffic to their site. In addition, we cannot ignore the importance of having the appropriate user experience on our site , that our prospects find what they are looking for easily and can view it correctly from a mobile or computer.
