Once you are clear about the personality of your brand, it is time to create its visual image. It is time to create elements such as the logo or corporate colors. Give your brand a voice . Every brand must be accompanied by a tone that characterizes it. Think carefully if your brand is going to have a formal or informal tone, if it is close or much more professional. Remember that everything will depend on the target audience you are going to address, because it is with them that your brand will maintain a dialogue. The corporate identity manual. Once the visual aspects, personality and tone of your brand have been defined, it is time to collect all the information in your corporate identity manual.
In it you will find the guide to the use of visual and material resources of the brand, to maintain consistency over time. Corporate identity and communication Defined and designed your corporate identity, it is very important that you do not just stay there. It's time for your audience to know you. Prepare a communication strategy in which the Fax Lists identity of your company is present at all times so that your audience knows you, differentiates you from the competition and remembers you. Use an appropriate tone of voice and keep it in all messages . Choose well the media in which your company has to be present , these will depend on where your audience is. Start with actions of SEO, SEM, Social Networks, press, radio.
Choose the medium and channel your message . Do not forget channels such as Social Networks involve a more active dialogue with users in the interaction of messages or comments to which you must reply. Finally, remember to evaluate and analyze your communication actions, to make sure that your brand is correctly reaching your audience and that you are fulfilling your objectives.SMALL, MEDIUM AND LARGE COMPANIES CAN OUTSOURCE THEIR MARKETING DEPARTMENT OR MANAGEMENT. Does my Business To Business company need to outsource the marketing department ? Does my marketing team have the size and training to compete in such a demanding industrial sector? To whom or to what B2B marketing agency should I delegate this function.
